Planning a concert or a show takes so much effort that there is a pretty good chance that you wouldn’t have time for anything else at all. Hence, it’s fair to say that you would want to sell out all of the tickets that you are offering to people, and this is where the lion’s share of your efforts would be continually focused. This is because of the fact that nothing will be more detrimental to your morale than if your ticketed event failed to generate profit since you would have created a wonderful show that you would have ideally wanted lots of people to end up seeing.
Luckily, there are things that you can do to increase sales for tickets for live events. One thing that might be useful for you would be pairing with another act. It doesn’t have to be someone famous, rather it should be an act that is on par with you. The truth of the situation is that people that like the act that is performing before or after you would likely want to find a way to come and see your show, and you would likely be able to get some new fans by doing this as well.
The fact of the matter is that collaboration is the only surefire way to keep your meter running to any reasonable extent. You can also offer a discounted ticket price because people that were not able to afford the previous rate will now be more than happy to buy at least a couple of tickets. You shouldn’t worry if your tickets aren’t selling because there are plenty of ways for you to boost sales.